Monday, September 30, 2019

Football betting

Football betting has been legalized recently. Although someone says legalizing football betting will benefit Hong Kong, there have been both arguments for and against this practice so I am going to discuss it. Addiction to football gambling can cause a lot of problems. One of the examples is financial difficulties. Gambling needs money. If a person gambles in a long-term, he may lose a lot of money. Not every time you can win some money from it, you couldn't earn a lot. It would spend your time and money. It may destroy your financial plan for retirement. There would be problems on work or even unemployment. You use all the time for gambling, you don't have energy and can't concentrate on your work. You work badly and your boss will punish you. Therefore, you may think you have to carry more and more pressure. It makes you more emotional, worsen work will be more. At last, you may get fired from your boss. Gambling will destroy your family relationship. They will leave you because you ignore them. There is an advertisement is talking about a father has gambling addiction on football. He puts all the money on gambling. He never knows what has happened in his family, even though his child leaves home secretly. At last, he thinks gambling is more important than family relationship, he and his wife divorces. Football betting could cause emotion problems. Gambling addiction is a mental-health problem that is understood to be one of many kinds of impulse-control problems a person may suffer from. The person has broken the law in order to obtain gambling money or recover gambling losses. This may include acts of theft, embezzlement, fraud, or forgery. He would try to hide the extent of his or her gambling by lying to family, friends, or therapists. Despite the disadvantages mentioned above, some people think legalization of football betting has benefits to Hong Kong. Football gambling is supported because Hong Kong government can earn tax from the gambling. Government thinks that earning money from the public and use the money back to the public for the treatment and promotion is the best way. There may be illegal organizations would be caught by police. They don't need to hide secretly to do the gambling. People can publicly gamble for football and people who gambled can entertain themselves happier. Government established a charitable fund to finance gambling-related problems for the implementation of preventive and remedial measures, and selected Caritas and Tung Wah Group of Hospitals to run two counseling and treatment centers for providing services to problem and pathological gamblers. When gambling is legalized, there will be a rise for employment rate. This is because there will be more demand of staff need to help gambler when gambling is legalized. If gambling is prohibited in law, resulting staff being fired. After weighting both advantages and drawbacks of football betting, I think legalization of football betting may become a disaster in our society.

Sunday, September 29, 2019

Hamlet Analysis Essay

Ghost appears and then leaves Horatio decides to tell Hamlet about the ghost He tells Hamlet about the ghost Hamlet decides that he wants to see the ghost Hamlet sees the ghost Hamlet follows the ghost Ghost tells Hamlet about his death Hamlet decides to get more information / prove what the ghost was saying before doing anything about it Hamlet swears his friends to secrecy about what the ghost said and about his plans to act crazy in order to get more information Offstage trigger – Hamlet acting crazy with Ophelia) Ophelia tells Polonius that Hamlet has gone crazy Polonius concludes that this is because Hamlet loves Ophelia Polonius decides to tell this reasoning to Claudius (side track 1– Claudius tells Rosencrantz and Guildenstern to figure out what is afflicting Hamlet) Polonius tells Claudius and Gertrude that Hamlet is crazy because of Ophelia Polonius speaks to Hamlet and decides to plan a meeting between Hamlet and Ophelia (side track 1 – Rosencrantz and Guildenstern speak with Hamlet and tell him of the players) side track 1 – Hamlet decides to use the players to weed out the truth from Claudius) (side track 1 – Hamlet asks Polonius to have the Claudius and Gertrude watch the play) Hamlet meets Ophelia while Claudius and Polonius hide and listen Hamlet says he doesn’t love Ophelia Polonius and Claudius decide there must be another reason for Hamlet’s madness and plan to figure out what it is by watching him (side track 1 – Hamlet speaks with the players to make sure everything is going to go exactly the way he has planned it) side track 1 – Hamlet asks Horatio to watch the king during the play) (side track 2 – the players enact the Murder of Gonzago) (side track 2 – Hamlet comments on the play) (side track 2a – Claudius rises and leaves mid-play, very upset, along with Gertrude , who is also upset) (side tracks 1 & 2a converge – Hamlet and Horatio decide that because of Claudius’ reaction to the play, the ghost was telling the truth) (side track 1 – Hamlet decides to take violent action) (side track 2b – Gertrude asks to speak with Hamlet) side track 2b – Hamlet agrees to speak with Gertrude, and sends Polonius to tell her so) (side track 2c – Claudius plans to send Hamlet to England with Rosencrantz and Guildenstern because he is becoming a danger) Polonius decides to hide and listen to Hamlet and Gertrude (side track 2b – Hamlet is on his way to speak to Gertrude and sees Claudius ‘praying’) (side track 2b – Hamlet decides not to kill him then because he would go to heaven) (side track 2b – Hamlet decides to go on and talk to Gertrude) Polonius hides when Hamlet enters side track 2b – Hamlet speaks with Gertrude, then hears a noise) Polonius makes a noise Main thread and side tracks 1 & 2b converge – Hamlet stabs Polonius an d kills him Hamlet takes Polonius’ body Gertrude tells Claudius about Hamlet’s actions Claudius sends Rosencrantz and Guildenstern to find where Hamlet put Polonius’ body Rosencrantz and Guildenstern talk to Hamlet and bring him back to talk with Claudius Main thread and side track 2c converge – Claudius talks with Hamlet and officially sends him to England (to be killed) side track 3 – Fortinbras is passing through Denmark and speaks to Hamlet) (side track 3a – Hamlet decides that he is not giving up – ‘my thoughts be bloody†¦Ã¢â‚¬â„¢) (side track 4 – Ophelia has gone crazy) (side track 5 – Laertes gets back, learns of Polonius’ death, and blames Claudius) (side track 5 – Laertes confronts Claudius) (side track 5 – Claudius tells Laertes that Polonius’ death was not his doing) Offstage trigger – pirates attack Hamlet’s ship Offstage trigger – pirates take Hamlet prisoner and return him to England Main thread and side track 3a converge – Horatio hears news of Hamlet’s return (side track 5 – Claudius convinces Laertes that Hamlet was the cause of Polonius’ death) (side track 5 – Claudius tells Laertes that he has a plan to kill Hamlet) (side track 5 – Laertes asks to be the instrument of Hamlet’s death) (side track 5 – Claudius plans for Laertes and Hamlet to duel, Laertes with a poison- tipped sword, and adding a poisoned drink, just in case, to ensure Hamlet’s death) (side track 4 – Gertrude says that Ophelia has drowned herself) Main thread and side track 4 converge – Horatio and Hamlet meet in the graveyard and learn of Ophelia’s death, and see Laertes jumping into the grave Hamlet also jumps into the grave and accuses Laertes of putting on a show of emotion Hamlet and Laertes scuffle then are pulled apart Hamlet feels bad for accusing Laertes the way he did and scuffling with him Hamlet agrees to do whatever Laertes wishes of him (side track 5 – Osric come to tell Hamlet of the proposed duel between him and Laertes) Main thread and side track 5 converge – Hamlet agrees to duel Laertes Hamlet and Laertes begin to duel Claudius poisons a cup and plans to offer it to Hamlet Hamlet refuses the cup and continues dueling (side track 6 – to cheer on Hamlet, Gertrude drinks from the poisoned cup) Hamlet gets scratched by the poisoned rapier Hamlet and Laertes scuffle and switch rapiers Laertes gets scratched by the poisoned rapier (side track 6 – Gertrude dies) Main thread and side track 6 converge – Laertes says that Claudius poisoned the cup, and that the rapier-tip was poisoned, then he dies Hamlet realizes that he is dying and that he now has the excuse to kill Claudius Hamlet stabs Claudius and makes him drink of the cup Claudius dies Hamlet entreats Horatio to tell the story of their deaths, then dies (side track 3b – Fortinbras is returning through Denmark and happens upon the scene) main thread and side track 3b converge – Horatio plans to tell Fortinbras et. al. the story of what happened, and Fortinbras plans to take his claim over the country Part II: Events Tracked Backward for Hamlet†¦ Hamlet†¦ Stops Horatio from drinking the poisoned cup Tells Horatio to be the messenger – to tell everyone his story Kills Claudius Scratches, and therefore kills Laertes with the poisoned rapier Gets scratched by Laertes with the poisoned rapier Taunts Laertes at the moment when Laertes is considering not killing him And Laertes begin the gentlemen’s duel Agrees to duel Laertes Resolves that whatever will be will be, and feels bad for Laertes Insults Laertes in Ophelia’s grave Jumps into Ophelia’s grave Talks to Horatio about death Sees the grave diggers Returns from the ship bound for England Ship gets attacked by pirates Leaving for England, but is not going to give up Banished by Claudius Hides Polonius’ body Kills Polonius Talks with Gertrude Decides not to kill Claudius while he is praying (appears to be praying) Agrees to talk with Gertrude Accuses Guildenstern of playing him like a recorder Discusses Claudius’ reaction to the play with Horatio Adds commentary to the play Flirts with Ophelia Asks Horatio to mark how Claudius reacts to the play Tells the players to act exactly as he has instructed them Tells Ophelia to ‘get to a nunnery’ and says that he doesn’t love her Decides to use the players to get the truth from Claudius about his father’s murder Hears of the players from Rosencrantz and Guildenstern (offstage? acts crazy toward Ophelia to the point of frightening her Swears his friends to secrecy about the ghost and the way he is going to act Plans to learn whether the ghost was telling the truth, or just a demon playing games Learns from the ghost that he was murdered Speaks to the ghost Follows the ghost Sees the ghost Hears of the ghost Part III: Stasis, Intrusion, New Stasis†¦ Stasis: Claudius has married Gertrude and become king after his brother, the previous king, died. Hamlet, the son of Gertrude and the previous king, is still upset about his father’s death. Intrusion: The appearance of the ghost New Stasis: The majority of the characters are dead, and Horatio is asked to tell their story as Fortinbras becomes the new king Part IV: Dramatic Conflict for Hamlet and Claudius†¦ Hamlet ~ Individual versus self: Hamlet gets down on himself for not being able to take immediate action or to react as strongly / emotionally as characters like the player and Fortinbras. Individual versus others / individuals: Hamlet has obvious conflict with Claudius, who he believes killed his father. He also has some physical ‘conflict’ with Laertes. Individual versus society: Hamlet cannot simply kill Claudius because he has to consider how society would react to that if they did not know what Claudius had done initially. Individual versus the universe / nature / fate It becomes Hamlet’s duty to avenge his father’s death. Claudius ~ Individual versus self: Claudius appears to show guilt about murdering his brother (shown when he wishes to pray but is unable to) Individual versus others / individuals: Claudius’s first conflict with an individual was before the play started, and that was with his brother, the king. Once he ‘won’ that conflict, his new conflict became the one between himself and Hamlet Jr. He was afraid that Hamlet knew too much and / or that he would try to take the throne back from him. Individual versus society: If the people in that society knew what Claudius had done, there would have been much more conflict between them and him, but as it was, their only real conflict was that Claudius couldn’t take Hamlet to them to be punished for Polonius’ death, essentially because they liked him too much. Individual versus the universe / nature / fate

Saturday, September 28, 2019

Business munciation for Non-Verbal

As the workplace b es a more plex place with myriad of inter-relationships and   work being assigned mostly in teams rather than to individuals, the significance of munication is perhaps more significant than ever (Fielding, 2006). However, when we consider munication, the focus tends to be too much on the verbal aspects which are where all the training is majorly focused on. In the process, a major aspect of munication which constitutes of non-verbal munication is ignored. However, it is noteworthy that majority (i.e. about 80%) of the munication that a person engages in is through non –verbal munication. Here essentially no words are spoken but essentially through the use of gestures, symbols and body language pivotal munication is facilitated (Bonaccio et. al., 2016). The objective of the given essay is to highlight the significance of non-verbal munication or cues and how potentially this mode of munication is more critical than the verbal aspect of munication in the wor kplace context. As highlighted above, a large majority of the munication an individual typically indulges is in the form of non-verbal munication facilitated primarily through the use of body language. Further, in the workplace, the non-verbal munication is given more importance than the verbal munication. This is primarily because while the verbal munication is controlled by the conscious mind, the non-verbal munication is highly more spontaneously and at times the gestures an individual engages in, even he/she may not be aware of the same but it municates vital information to the other party (Means, 2009). Hence, it is a mon practice at workplace when there is lack of consistency between the verbal and non-verbal aspects of munication; it is the latter which is accorded more weightage. This is primarily because the verbal munication is often driven by diplomacy and other factors and thus is paratively much easier to manipulate in parison with the non-verbal munication which as mentioned before ten ds to take place spontaneously and hence less prone to conscious manipulation.   As a result, in various situations, individuals tend to be driven more by the non-verbal munication rather than the verbal munication (Lunenburg, 2010). Consider for example, an HR manager is taking an interview for a potential recruit. It is a mon practice on the part of the candidates to claim that they have all the requisite qualities and to endorse themselves. However, there are subtle non-verbal clues which the interviewers tend to grasp which indicates that the claim made by the candidate may not be entirely true and provides avenues for further probing so as to recruit the right candidate for the available vacancy. This interaction between the verbal and non-verbal modes of munication is frequent at the workplace and plays a critical role in the manner in which the messages are interpreted at the workplace. Usually, the message municated through verbal munication need requisite support of non-verbal munication in order to make sense to the receiver and hence ensure that munication is effective (Mcintosh and Luecke, 2008). Further, as a supervisor or manager, it is imperative to pay attention to the non-verbal munication which more often than not is more vital than the verbal munication. One of the situations that non-verbal munication is of particular importance is contradiction (Fielding, 2006). For instance, the manager floats a new proposal based on which, certain employees every week would be required to e on weekends to the office. When the supervisor asks for the suggestion from the employees, it is possible that due to the higher authority that he/she represents, the employees may be resultant to voice their dissent and thus may agree to it. But the manner in which this agreement is municated coupled with various other cues such as the body language after the proposal has been floated around would provide key indicators as to whether there is actual consent or not (Guffey and Loewy, 2009). Usually, this is imperative as taking initiatives would typically involve costs and resource allocation an d hence it is imperative that the same should have backing of the underlying subjects for whose benefit it is being done. This could be true for various training initiatives that may be taken for the employees which do not yield much improvement in performance since from the beginning there might have been lack of enthusiasm but still for fear of repercussions, no concern would have been raised by any employee (Bonaccio et. al., 2016). Additionally, non-verbal munication plays a critical role in reinforcement which is critical when a given individual is presenting a new proposal to a client. Through non-verbal munication, the extent of conviction that the person concerned presenting the idea has can be indicated which goes a long way in convincing the client (Lunenburg, 2010). If on one hand, there is a sales pitch for a product, service or business idea but an inconsistent body language shows reluctance or doubts with regards to critical aspects of the underlying good, then it is highly likely that sale would not happen as reinforcement was missing from the end of the presenter. Non-verbal munication also plays a vital role in ascertaining the level of understanding the employees or team members are experiencing without actually disturbing the group (Mcintosh and Luecke, 2008). For instance, imagine a situation where the project manager is briefing the team members about a particular new project whereby the team m embers can be nodding indicate to the project manager that they are actually able to understand what is being said by the project manager and in the process there is no interruption for the project manager. This is also applicable in case of various presentations that may be made to senior management or clients where the concerned individual may look for subtle non-verbal clues to ascertain if he/she is one the right track or not and whether the intended audience is able to resonate with the viewpoints captured by the speaker (Fielding, 2006). Besides, non-verbal munication goes a long way in the expression of subtle emotions which are considered vital at the business place. This is particularly significant in dealing with the concerns and grievances of the employees (Bonaccio et. al., 2016).. As a result, non-verbal munication is highly critical for the role of a human resource manager. Irrespective of the final solution to the problem, it is essential that the HR manager must show sensitivity towards the employee and make attempts to understand the perspective of the employees. The sensitivity on part of the HR is usually indicated through the non verbal munication which would employ gestures during listening which essentially are meant to pacify the employee so that he/she can vent out the frustration (Means, 2009). Unlike personal relations, where emotions are expressed by a greater use of verbal munication, professional relationships are characterized by expressions of emotions more at the level of non-verbal municati on.   This makes the non-verbal munication even more vital for the workplace for it essentially b es a humane place where gestures by individuals are considered critical for the overall munication (Lunenburg, 2010). This empathy which is municated through non-verbal munication is the lynchpin of service businesses whose success rests on the same. The employees intend to provide a superior service experience to the customers through the use of various friendly gestures such as greeting customers,   having a smile while talking or otherwise also, voluntarily extending help to clients which help as key differentiators of service between rival firms. A service firm without the requisite non-verbal munication would be destined to fail as the requisite warmth would never been able to municate to the client (Fielding, 2006). This is b ing more apparent with the advent of online shopping and services where customers tend to miss the personal touch and the non-verbal munication which the concerned person at the store would display through various gestures. Additionally, the lack of non-verbal munication tends to prove a hurdle in virtual teams where the munication is through verbal messages but are fou nd to be less effective and results is greater issues of coordination since non-verbal munication provides appropriate context to the verbal munication by either reinforcement or contradiction (Guffey and Loewy, 2008). Based on the above discussion, it is apparent that non-verbal munication plays a larger role than verbal munication at the workplace. One of the reasons that is responsible for the same is the fact that verbal munication is more open to manipulation unlike non-verbal munication which is more intuitive and spontaneous and hence more representative of the true feedback of the listener. Concentrating on non-verbal munication is pivotal for the managers so as to understand the reactions of their team members about various proposals which otherwise may not be represented in verbal munication. This also plays a crucial role for the HR manger who effectively relies on the same to placate the employees and thereby enhance the overall employee satisfaction. Also, with regards to clients or customers, non-verbal munication can be the key differentiator especially in the service business. Thus, it would be fair to establish while non-verbal munication can exist in isolation, it is typically not possible for the verbal munication to exist and make sense in the absence of non-verbal munication which is apparent in the case of virtual teams and the underlying issues faced. Bonaccio, S., Reilly, J., Sullivan, S. and Chiocchio, F. (2016)Nonverbal Behaviour and munication in the Workplace: A review and an Agenda for Research, Journal of Management, 42(6) pp.14-17. Fielding, M. (2006) Effective munication in organisations. 4th edn.Claremont: Juta and pany Ltd. Guffey, E. M. and Loewy, D. (2014) Business munication: Process and Product. 8th edn.Boston:Cengage Learning. Lunenburg, C.F.(2010) Lounder Than Words: The Hidden Power of Nonverbal munication in the Workplace. International Journal of Scholarly Academic Intellectual Diversity, 12(1), pp. 3-5. Mcintosh, P. and Luecke, A. R. (2008) Interpersonal munication Skills in the Workplace.2nd edn.New York: AM Div American Mgmt Assn. Means, T. (2009) Business munication.2nd edn.Boston: Cengage Learning.

Friday, September 27, 2019

International Business Essay Example | Topics and Well Written Essays - 3000 words - 4

International Business - Essay Example Multinationals are powerful companies employing many people and earning a lot of money. Often their location is welcomed by governments around the world because of the benefits of employment and wealth they bring to a country. Multinationals are a source for progress. I agree with the statement because of the fact that it gives way to globalization, international relations and sustainable development. The first multinational corporation in the world was the Dutch East India Company and the first modern multinational company is believed to be East India Company. It was a mega corporation holding immense power and control in the sub-continent by coining money, forming colonies and negotiating treaties. Multinationals have power and control, they can use their huge revenues and control over distribution channels and brand loyalty of consumers to push countries to open their markets and lessen their support for local companies. If we talk about China alone, great amount of foreign invest ment has entered their economy with foreign-funded firms increasing from a number of 470,000 to over 500,000 in just a span of two years, from 2004 to 2006. Multinationals form a major part of this increasing number, employing about 24 million people and representing around hundred of China’s 200 large exporters and monopolize main market segments like soft drinks. With the emergence of multinationals, the world is advancing leaps and bounds due to increasing globalization. Technology and communications have advanced to such a level that it has revolutionized the selling of products all over the world. Multinationals get in touch with new communities in the global market by building production factories in other countries, besides, their home country. Coca-Cola, a huge soft drink manufacturer now sells and manufacturers soft drinks in over 200 countries across the world. Similarly, Microsoft, a computer software company, earns its 27% of annual sales revenue outside of the Un ited States. In many ways the world is becoming one large market than a series of separate national markets. The same goods and services can be found in many countries throughout the world. Globalization is the term now widely used to describe the increased worldwide competition between businesses (Stimpson, 2006). There are several reasons for this increasing global competition. Free trade agreements and economic unions have reduced protection for industries. Consumers can now purchase goods and services from other countries with no import controls. Improved travel links and communications between all parts of the world have made it easier to compare prices and qualities of goods from many countries. This has further developed as the internet has become more widely available worldwide. Many countries which used to have undeveloped manufacturing industries have been building up these businesses very rapidly. Countries in South East Asia and China itself used to import many of the go ods they needed. Now, that their own manufacturing industries are so strong they can export in large quantities. This creates much more world competition. Globalization has led to more choice and lower price for consumers. It has forced firms to look for ways of increasing efficiency. Inefficient producers have gone out of business. Many firms have merged with foreign businesses to make it easier to sell in foreign markets. This is one of the

Thursday, September 26, 2019

Analytical reflection on three actual events Essay

Analytical reflection on three actual events - Essay Example However, RO was no less fun. In-game towns and cities were jam-packed with players at any given time. In fact, the Chaos server in particular often had literally over 9,000 people from all walks of life and of all ages playing at a given moment. The diversity of the community, as can still be seen on the Ragnaboards, coupled with a simple yet addictive gameplay interface, was what hooked me – the first two months of my stay were spent leveling up my character. Alas, it was not meant to be; I ended up quitting after getting a first-hand experience of Level Up’s lack of customer care. I logged in one day to find my character stripped bare – all the gear and the loot I had hunted for disappeared. When I filed a complaint to their Customer Service, they refused to compensate my loss – this angered me to the point of quitting. Sadly, Level Up seemed to have deteriorated even further from there. Over time, hacking and scamming alike increasingly fell on deaf ears. Bots – 3rd party programs used by players to gain an unfair advantage – while ostensibly illegal, were no longer being addressed. Next thing I knew, Level Up legalised botting (MPC Forums, 2005). The overwhelming number of other reports such as item duplication made it worse. It still makes me sad sometimes. I loved the game, but the company’s utter disregard for its customers in the name of money turned me off – the legalisation of botting in order to maximise their income by way of prepaid cards attests to this. Considering how much prosperity RO and its players brought to Level Up, one would think these customers deserved better treatment. Feminism, as the word implies, entails the defense of women’s rights. As further explained by the Stanford Encyclopedia of Philosophy (first published 2003), some writers use the word in reference to specific American and European movements whereas others equate it with the belief that

Module 1 Case NRF and NIMS Essay Example | Topics and Well Written Essays - 750 words

Module 1 Case NRF and NIMS - Essay Example Therefore, the public information and warning and planning has been given priority since they facilitate protection of life before the initiation the actual incident. The other capabilities meant to save life follow. Critical transportation is prioritized since it facilitates the access of the affected area. A situational analysis is done while the activities meant to save life follow consequently. The tenth core capability indicates that all the activities to save life must be coordinated accordingly. Other capabilities that follow environment protection relate to society restoration and rank last in terms of priority. First, government conducts activities meant to stop potential disasters. The government assesses potential risk, prioritize and take stern measures to prevent the occurrence of the event. Second, the government makes the people aware of the risk identified. The government informs the public on measures they should take to prevent the occurrence of the event. The government carries out activities to make the country secure against threats and natural disasters (Spicer, 2014). First, the government shares any protective information with the public and relays warning messages whenever necessary. Second, it carries out forensic investigations and interdict against any planned security threats. Third, the government conducts search to the suspects of the crime. Any activity carried out by the government meant to reduce the probability of loss. The universal core capabilities include planning, sharing information and coordinating activities. In addition, the government promotes community resilience (FEMA, 2015). It is the capacity of a community to identify risks and respond to it by reducing the impact. Moreover, the government identifies hazards and threats and later carries out a resilience activities. The government carries out the universal capabilities in the responses. Other ways that

Wednesday, September 25, 2019

Tropical Monsoon Climate Term Paper Example | Topics and Well Written Essays - 1000 words

Tropical Monsoon Climate - Term Paper Example Tropical monsoon climate is mainly found in the coastal regions of Bangladesh, Sri Lanka, Myanmar, India, southwest of Africa, northeast and southeast of Brazil and French Guiana (Ritter, 2006). According to Glantz (2003), there are two monsoons dominating in Asia – winter northeast monsoon, which comes from November to February and summer which comes from may to September. They are the majority critical climatic factors that come with most of the regions precipitation. Asia is renowned for its annual drought and flood especially in Bangladesh and India due to seasonal shift of weather. While the flood alone covers 7.7 million hectares in India, it covers 3.1 million hectares in Bangladesh. Tropical cyclone is another major feature of climate in this region. In particular, it affects two areas – northern Indian Ocean, which affects Bangladesh and northwestern Pacific Ocean, which affects Vietnam and Philippines. EL Nino-southern oscillation (ENSO) is another extensive phenomenal that has major influences in climate in a number of countries. In Africa there are three major areas where tropical monsoon occurs namely the southern coast of western Africa at 5 degrees north and 9 degrees north latitude, the Congo basin, which lies between 5 degrees north and 5 degrees south, and the remaining part which lies in between 15 degrees north and 15 degrees south. The climatic conditions in Africa differ from tropical monsoon in Asia especially in Congo Basin and southern coast of West Africa where heavy rainfall is experienced all through the year. The mean annual rainfall ranges from 10 mm in Sahara and 2000 mm in equator and other parts of West Africa. Precipitation is caused by convection process while movements of the intertropical convergence zone (ITCZ) and large-scale air mass movement brings seasonal variation. Drought in Africa is inevitable – it recurs from time to time and as a result, food crisis is a big problem that puts the population at risk (Glantz, 2003). Tropical monsoon climate in America is common in no rthern parts of South America and Central America where important topography and climatological consequences are found. Rainfall is brought by general circulation of trade winds. Andes Mountains is a flat area where major humid part of South America lies. Salinger (2005) records that ITCZ controls the seasonal movements that are smaller than Southeast Asia and the general circulation of this area. Droughts are severe in northern part of South America unlike Asia where major hazard are cyclones and floods. In humid and sub-humid tropics, agriculture is very vital; take an example of Asia where agriculture is an important economic sector. According to Salinger (2005), Asia, in 1993, employed more than half of the labor forces, which brought 63% of the gross domestic produce (GDP). Most export comes from agricultural products that brings a great amount of foreign exchange earnings. In this region rice, being the major crop, constitutes the largest part of production while maize and whe at follow. Nevertheless, agriculture experiences vulnerability in humid and sub-humid tropics attributable to some factor. With the exception of Africa where food security has been a problem for years, agriculture is also vulnerable in other countries but with minimal severity. Tropical cyclone also causes severe damage to the agriculture sector especially in Asia. Crop and livestock

Tuesday, September 24, 2019

English - elements of poetry Essay Example | Topics and Well Written Essays - 500 words

English - elements of poetry - Essay Example Sometimes, it works to look at the poem according to structure and note how one word or an entire line is associated to another within stanzas. In particular, I have observed that a poet’s choice of couplet, tercet, quatrain, cinquain, or sestet has something to do with the manner he would wish to convey the connotative essence of the piece. It is fascinating to know that poetry at present goes beyond a standard measure or is not confined to follow a limited structure and form for whether a poem is comprised of a lyrical, narrative, or descriptive features would necessarily depend on the main purpose of the author. Rhyme schemes make a good ingredient if the poet opts to express much delight in sound when writing in free verse which is not restricted by metrics. By personal experience, even if I prefer to go for an unrhymed blank verse, I discover significance in the proper application of sound and imagery for these elements effectively communicate the intensity of emotion or idea which the poet desires for the reader to comprehend besides symbolism. Explicating a poem is a way of providing it a literary analysis on the basis of its theme, figurative elements or devices employed during the writing process which may as well include consideration of the poet’s timeframe, historical setting, and other influences from which to draw further clues regarding the objectives and context by which a poem is written. I have specifically learned that one may not merely explicate a poem at random, stating what is conceived or felt without sufficient basis on the relevant lines of a work. Having read a poem more than once, I have managed to figure that analytical efforts to interpret a poem require profound examination of the techniques as the poet operates between mood and music. Normally, it is convenient to detect the tone at the initial stage for this says much about the subject and

Monday, September 23, 2019

Islamic law Coursework Example | Topics and Well Written Essays - 500 words

Islamic law - Coursework Example Islamic law is derived from four sources which are Quran, hadith, ijma, and qiyas. The Quran is the main scripture of Islam which is the main source of law. The hadith are the sayings of the Prophet Muhammad which comprise the second principle of law. Ijma and Qiyas are used to determine and obtain conclusions regarding issues which are not addressed in the Quran and hadith directly. Ijma is usually the collective opinion of a group of scholars while qiyas is the use of individual reasoning to apply Islamic principles for new issues faced by society (Dien, 145). Islamic law provides guidelines and principles regarding business, commerce, trade, society, politics, ethics, personal life, and criminal justice. Islamic principles have been implemented as criminal codes in certain countries like Pakistan, Iran, Saudi Arabia, and Sudan. Certain practices like alcohol consumption by Muslims are punished in Saudi Arabia and Iran. The Quran provides injunctions regarding the punishment of five crimes which are adultery, theft, murder, alcohol consumption, and banditry. Murder and banditry can be punishable by death while theft leads to the amputation of hands. Fornication and alcohol consumption can be punished by flogging. In cases of married people committing adultery, the sentence can be death by stoning. Despite the harsh nature of these punishments, the Quran actually places high standards of evidence which are essential for the prosecution of the crime (Bakhtiar, 178). Many countries also do not impose these punishments because of a set of legal procedures that make them difficult to prosecute. American laws are based upon the separation of church and state as the government does not favor any religion. The American legal system also provides complete freedom of speech, association, religion, bear arms, right to assemble, and prevent the federal government from interfering in the individual rights (Weaver, 35). The American system is based upon legislation as it

Saturday, September 21, 2019

Medical Ethics Abortion Essay Example for Free

Medical Ethics Abortion Essay Most moral issues in medicine and healthcare will instigate lively debate, but no subject seems to inflame tempers more than the question of abortion. The gulf between pro-life and pro-choice can be an uncompromising stance of deeply held beliefs and principles. On the one hand, there is the claim that the foetus is a human being with the same right to life as any other human being, and abortion is therefore nothing less than murder. On the other hand, it is argued that a woman has a right to choose what happens within her own body, and is therefore justified in deciding to have her foetus removed if she so wishes. Even a liberal view is problematic; these tend to take the view that it is permissible for an abortion to take place before a certain stage in the foetuses development, but not beyond that given point. Such an arbitrary perspective does seem difficult to quantify; how can anyone determine the criteria that would navigate a decision that finds termination acceptable today but morally reprehensible tomorrow? It is sometimes argued that the foetus reaches personhood well before birth. â€Å"By the tenth week, for example, it already has a face, arms and legs, fingers and toes; it has internal organs, and brain activity is detectable.†[1] But does this undermine a woman’s right to self determination—can it still be reasonable for her to choose abortion, given its level of development? We shall explore this question; not from the perspective of whether the foetus is human, but from the premise â€Å"that the woman’s rights over her body are more important than the life of the person or part person in her womb.†[2] A Woman’s Right to Self-Defence Judith Jarvis Thomson presents the following hypothesis:[3] a woman becomes pregnant and then learns that she has a cardiac condition that will cause her death if the pregnancy continues. Let us grant the foetus personhood, with a right to life. Obviously the mother too has a right to life, so how can we decide who’s right to life is greater? A way of answering this question could be to say that an abortion is an act of aggression with the sole intention to kill. Whereas to do nothing would not be an attempt by anyone to murder the mother, rather to just let her die. The passivity of the latter could be seen as morally preferable than directly killing an innocent person. Thomson argues that â€Å"It cannot seriously be said that†¦she must sit passively by and wait for her death.†[4] There are two people involved, both are innocent, but one is endangering the life of the other. Thomson believes that in this scenario a woman is entitled to defend herself against the threat posed by the unborn baby, even if ultimately this will cause its death. I feel Thomson is correct in her appraisal. If an impartial judgement was sought by an individual as to whose life has greater worth; the foetus or the woman, they might not feel able to choose—both lives could be seen to hold equal value. But there is nothing objective about the woman’s situation—her life is endangered. If a person threatens my life—even if they are not conscious of their actions—I have a right to kill them, if that is the only course of action I can take to repel the attack. The scenario becomes less clear when we consider if a woman holds the same right to defend herself if the continuation of her pregnancy causes her serious health problems that are not terminal. Again, I would assess the situation in terms of an attack. Do I have a right to kill an assailant if he attempts to wound me? The answer, I think, is dependent upon degree—the injury that would be inflicted. It seems reasonable that the degree of retaliation should be proportional to the severity of the attack. Similarly, a woman has the right to terminate her pregnancy if its continuation instigates a degree of illness that is severe enough to warrant that decision. The problem then is quantifying such comparatives. It might seem reasonable to nominate the woman involved as the person best qualified to make that decision, but shouldn’t such judgments emanate from an objective source? After all, should I be able to ‘take the law into my own hands’ and choose whatever reprisal I thought necessary against my attacker? A Woman’s Right to Ownership A woman holds ownership of her own body; therefore she may abort her foetus if that is what she chooses â€Å"it is in a very real sense her own—to dispose of as she wishes.†[5] Professor Thomson analogises: it is not that the woman and foetus are like two tenants occupying a small house that has been mistakenly rented to both of them—the mother owns the house.[6] But not all claims of ownership hold an automatic right to dispose of their property. John Harris gives an example[7] suppose I own a life-saving drug, and have nothing planned for its use other than placing it on my shelf. If I meet a person who was dependent on that drug otherwise they will die, I would not be morally entitled to withhold the drug—it would be wrong of me to exercise that right. What Harris is expressing is that a woman may have the right to do what she wishes to her own body, but it would be wrong of her to exercise that right. The question then is; does the value of ownership of your body take precedence over the value of the foetus? Property is sometimes commandeered during war, and this action is usually justified because national security is thought to take priority over an individual’s right to ownership.[8] Another compelling, and I think decisive, argument comes from Mary Anne Warren. She states that ownership does not give me a right to kill an innocent person on my property, furthermore, it is also immoral to banish a person from my property; if by doing so they will undoubtedly perish.[9] If one does not accept that a foetus is a human being, then the woman may have it removed from her body, similarly to having a kidney stone taken out. But if the foetus is believed to be a person, then I do not think any argument of ownership can hold up against the soundness of the given examples. A Foetuses Right to its Mothers Body Can a woman’s right to choose abortion take priority over the foetuses right to life? Professor Thomson argues that â€Å"†¦a right to life does not guarantee having either a right to be given the use of or a right to be allowed continued use of another person’s body—even if one needs it for life.†[10] Thomson goes on to give an example[11], that if she was terminally ill, and the only thing that would save her life was the touch of Henry Fonda’s cool hand on her fevered brow, she would have no right to expect him to travel to her side and assist her in this way. No doubt, Thomson adds; that it would be frightfully nice of him, but she holds no right against him that he should do so. An obvious criticism is to argue that a woman has a special responsibility to her foetus, simply because she is its mother—a responsibility that ‘Henry Fonda’ does not owe, so the analogy, is rendered useless. But Thomson postulates that â€Å"we do not have any such ‘special responsibility’ for a person unless we have assumed it, explicitly or implicitly.†[12] Thomson therefore argues that if a pregnancy is unwanted, and the woman holds no emotional bond to the foetus, there is no attachment and so no responsibility. A possible dispute to Thomson’s idea is to suggest that the ‘special responsibility’ is bonded through genes rather then emotion. If a child is born and the mother abandons it, her culpability is held through their ‘mother and baby relationship’ rather then what the mother ‘thinks’ of her baby. Another argument that can give claim by the foetus to its mother’s body is one of contract.[13] It could be said that by voluntarily engaging in sexual intercourse a woman—even if using contraception—risks the chance of pregnancy. By understanding the possible consequences of her actions, she must be seen as responsible for the existence of the foetus, because no method of contraception is known to be infallible. Since the woman is accountable for bringing the foetus into the world (albeit in her womb) she assumes an obligation to continue to provide nourishment for its survival. Michael Tooley offers an example that he believes analogises this argument[14] there is a pleasurable act that I practice. But by engaging in it, it can have the unfortunate risk of destroying someone’s food supply. This will not cause the person any problem, as long as I continue to make such provisions, even though it causes me immense trouble and expense. Tooley says that he arranges things so that the probability of the ‘pleasurable act’ having such an effect is as small as possible (contraception). But he says that if things do go wrong, he is still responsible for the person needing food, and therefore obligated to supplying the food needed. Tooley believes that once we engage in an activity that can potentially create a child, then we assume responsibility for its needs, even if bringing that child into existence was accidental and precautions were taken to prevent that outcome. Professor Thomson offers her own powerful analogy in contrast to the above view: If the room is stuffy, and I therefore open a window to air it, and a burglar climbs in, it would be absurd to say, â€Å"Ah, now he can stay, she’s given him a right to the use of her house—for she is partially responsible for his presence there, having voluntarily done what enabled him to get in, in full knowledge that there are such things as burglars, and that burglars burgle.† It would be still more absurd to say this if I had had bars installed outside my windows, precisely to prevent burglars from getting in, and a burglar got in only because of a defect in the bars.[15] Abortion, Due to Rape As already stated, most views against abortion base their position from the value they place on the foetuses life. Even so, in the case where pregnancy had occurred through rape, most opponents of abortion would believe that there would be sufficient justification for termination. Obviously, there is something paradoxical about this—if the foetus is valuable because it is human, it is obviously no less human because its mother had been raped. So how can some opponents of abortion hold such contradictory ideas? Janet Radcliffe Richards’ explains that when a woman is forced to continue pregnancy until childbirth, â€Å"†¦the child is being used as an instrument of punishment to the mother, and that talk of the sanctity of life is being used to disguise the fact.†[16] The only thing that a woman that wants to abort for reasons of accidental pregnancy has done differently, is to of engaged willingly to sex—and that is what she is being punished for.[17] Richards’ offers an interesting approach to the apparent inconsistency stated, although I don’t find its supposition altogether convincing. I think the ‘double-standards’ described, portray an individual that holds only a relative opinion to the value of life that is held by the foetus. That is, the foetus is human, with rights, but not as human and not as much rights as an adult human being. And this is how I feel critics of abortion consider priority to women in rape cases. A Father’s Right To what degree, if any, does the father’s opinion count on whether his unborn child should die at the hands of the mother? After all, the foetus is very much a part of him—sharing his genetic make-up. It is noted by John Harris[18] that a man is not entitled to violate a woman for the purpose of impregnating her—that is rape—so then it follows that he must not violate her by forcing his wishes for a pregnancy to continue until birth. The counter argument is that by agreeing to sex, a woman has tacitly agreed to carry the man’s child. Ultimately the woman’s opinion must take priority over the man’s—because she has to carry the foetus, but, once a foetus is formed, one can have a degree of sympathy for the man’s situation. If copulation had taken place for the purpose of impregnation, then why should the man suffer a feeling of loss just because his partner changes her mind? Where contraception is used, his argument may be weakened—they did not intend parenthood. But if both were planning for a baby, is it fare that once that child exists, the mother can take it away from its father, even though he has done no wrong? A Right to Death If a pregnancy is terminated during its early stages, the foetus will undoubtedly die. But if an abortion takes place later in pregnancy, and by some miracle survives, the mother has no â€Å"right to secure the death of the unborn child.†[19] If the baby was still unwanted, the â€Å"woman may be utterly devastated by the thought of a child, a bit of herself, put out for adoption and never seen or heard of again†[20] but she can only demand her separation from it; she may not order its execution. I guess there would be few opponents to this assertion; but it is interesting to understand why. If a person accepts the permissibility of abortion, how is it so different to kill a child that survives its attempted termination? Presumably the foetus has acquired rights that it didn’t hold inside the womb, or perhaps the woman loses her rights during that transition. It seems strange that location should alter the foetuses perspective so drastically—after all, it is the same being. It could be argued that it is independence that qualifies the foetus for its right to live. When it no longer needs its mother for survival, and is not ‘reliant’ upon her in any way, she loses the right to decide its fate. Professor Thomson’s explanation is somewhat different; she too agrees that there is no justification for a woman to order the death of a foetus that lives following an abortion, but her reasoning is not dependent upon any acquisition or loss of rights. Thomson argues that a termination is just the right for a woman to detach the foetus from her body. This is not an act of murder (even though its death is inevitable during its infancy) but an entitlement to liberation, whatever its outcome.[21] Professor Thomson presents an account that would be reasonable if the act of abortion was purely an attempt of separation. But in fact the procedure used is an attempt, not only to detach and remove the foetus, but to kill it.[22] If the abortionist fails in this task, then Thomson allows the baby a right to live. But as the method of termination is designed for the foetus to die, I believe it renders Thomson’s point unsound. Conclusion Professor Thomson concedes that â€Å"It would be indecent in the woman to request an abortion, and indecent in a doctor to perform it, if she is in her seventh month, and wants the abortion just to avoid the nuisance of postponing a trip abroad.†[23] So, even staunch defendants of feminist ethics feel compelled to consider the foetuses interests once its development reaches a mature stage. It could be argued that the foetus has become a baby, and abortion is therefore tantamount to infanticide. I believe that anyone can exercise their right to self-defence if their life is threatened, and a woman can use her prerogative against the unborn baby at any stage of its development without recrimination. However, I feel that a woman’s right to expel her foetus for any other reason has only relative justification. Relative: because a woman’s rights to abort become less valid as the foetus develops. There is, in my opinion, a necessary correlation between foetal development and a woman’s right to termination. A woman may exercise her choice without compromise during early pregnancy, because the foetus is nothing more then potential, but justification becomes less palatable as potential becomes actualised. Can a woman really hold the same rights to ‘choose what happens within her own body’ when the foetus is twenty five weeks old, as she did when it was ten weeks old? As previously mentioned, arbitrarily choosing a point in the foetuses life and exclaiming ‘before this point the thing is not a person, after this point it is a person,’ does appear contrived. But its comparison with ‘before this point a woman can choose, after this point she can’t; does seem vindicated against less satisfactory views. The purpose of this essay was to assess a case for abortion that was not dependent on the foetuses right to life, but instead to appreciate a woman’s right to choose. I don’t believe that either position can be considered without respecting the rights of the other. Therefore, in my opinion; a woman holds considerable rights; but they are only relative to the foetuses level of development. BIBLIOGRAPHY Dwyer, Susan, The Problem of Abortion. London: Wadsworth Publishing Company, 1997 Glover, Jonathan, Causing Death and Saving Lives. London: Penguin Books, 1997 Harris, John, The Value of Life. London: Routledge, 1985 Info on Abortion â€Å"Abortion†, Wikipedia, the Free Encyclopaedia, http://en.wikipedia.org/wiki/Abortion#Other_means_of_ abortion Richards, Janet, The Sceptical Feminist. Harmondsworth: Pelican, 1982 Sherwin, Susan, No Longer Patient. Philadelphia: Temple University Press, 1992 Thomson, Judith, â€Å"A Defence of Abortion†, Philosophy and Public Affairs, Vol. 1, No. 1, 1971: pp. 47-66 Tooley, Michael, Abortion and Infanticide. London: Oxford University Press, 1983 Warren, Marry Anne, â€Å"On the Moral and Legal Status of Abortion†, The Monist, 1973

Friday, September 20, 2019

Introduction To External Migration And Internal Migration Marketing Essay

Introduction To External Migration And Internal Migration Marketing Essay Migration is the movement of people across a specified boundary for the purpose of establishing a new or semi-permanent residence. Migration included external migration and internal migration (Indepth Network, 2008). And this article would talk about the international migration (external migration), it means people migrate across the land and sea from different nations. There are some advantages of migration. First, people can enjoy a better living environment and a democratic, progressive and safety society which cannot get in their original country. Safety is the very important for persons to consider migration. Especially for people whose original countries are suffering a native disaster or social instability, like economy problem and progressive problem. At this time, they would like restart doing everything rather than stay in danger. Migration is the best choice to them (Tonita, 2010). Secondly, offer children an advanced education. Except that, for the rich Chinese immigrates, they would feel more safety, their money also would be taken care. Second, for some businessmen, migration offers a chance to develop their business. And live in other country, they can experience a cultural diversity and expand their living experiences, which would be easy for them to communication with others in business. There could be some possible drawbacks to immigrants. First, for most of countries, it reduces the skill people, like doctor, lawyer and accountant. And it leads to an environment where develop knowledge and resource is lost to another country. Secondly, if they do not have skill which country economy needs, it would be so hard for them to find or look for a job. And because of the high unemployment and less friend would create a very crime rate. Next, for kids migrate with their parentsat the early time. They are no longer acquiringtheir native language and custom (Attachment across culture, 2010).Moreover, sometimes during the process of migration, separation family members occurred immediately. Sometimes members migrate first, and others follow a few months or years later. That cause a lot of parents and children are separated in different countries (Attachment across culture, 2010). At this time, migration is not a good thing for them, they may lose their relationship, even worse, and immigration would destroy peoples life. Next, language is a biggest problem for them. Not all the people can migrate to countries which speak the same language with their hometown. So when they move to the country, they must overcome the language problem first. After migration, they will always experience some culture shock. By living, sometimes, they have to restart learning all the things. Like, language and skills, even they are not willing to. With Australia as an example, when people migrate to Australia, they must learn English that can ensure they can work and live well. Last, with so many immigrants move to the big city, it is so difficult to balance between males and females of the city population. Also cause the problems for the city, the city has to extensive housing programs and expand its water, electricity and communication facilities to meet all peoples needs (Arce and Alvarez, 2010). In my view, I disagree that people would abandon and corrupted the traditional valuesafter migration. This is because when we move to another place, we must adapt to the culture of the host country. This process of adapting is known as acculturation.Acculturation is the process of adjusting to the host culture by adopting its values, symbols and/or behaviour (Dwyer, 1999, p.25). Acculturation does not mean people will abandon their own traditional culture but they accept each others culture. For example, most Chinese move to USA, they usually would adapt to the new environment to meet the needs of studying, working and living. But that does not present they forget their traditional values. We still can see a lot of Chinatown around the world in different big cities. Chinatown is the place for most Chineseliving  together, and at that place, they open a lot of Chinese style shops.  In the Chinatowns of all over the world, we do not only see the Chinese. We see tourists and also the local people live, eat and shop there. This promotes cultural relativism. Cultural relativism is the recognition of cultural differences and acceptance that each social group has its own set of cultural norm(Dwyer, 1999, p. 26). The people who come to Chinatown accept the Chinese culture and they are fine with it.   Like, Chinese restaurant.   That is one of the ways for them to keep  the traditional things. Besides, they also celebrate the Chinese Traditional Days to develop their original culture. Like, Chinese New Year, Mid-Autumn Festival. And for Chinese people, wherever they are, Spring Festival is the biggest event, so, it is being celebrated all over the world in different way. And it is very good to see the Chinese culture on display. In Singapore, most of Singaporean is Chinese; they celebrate the Chinese New Year by a series of activities. For instance, lion dance. Chinese food is also very famous in the world. No matter where Chinese are; most of them develop the Chinese restaurant. And it is a very good opportunity to show world the Chinese culture with Chinese food. Besides for many businessman, the growing international business acquired them to work overseas as part of their career. And the key of their career success depends on the communication skill in an intercultural environment (Himstreet and Baty, 1987). In conclusion, people would not lose their traditional and core values after migration; they still can develop their culture and spread to the world. However, immigrants also need to learn new things to make sure get involved to the local and climb social ladder. Reference List Arce,W., and Alvarez, G.(1983), Population Change in Southeast Asia, Insitute of Southeast Asian Studies, Singapore. Dwyer, J. (1999), Communication in Business: strategies and skills, Prentice Hall Australia Pty Ltd, Australia by Star Printery, Erskineville, NSW. Himstreet, W C., and Baty, W M. (1987), Business Communications, 8thedn, PWS-Kent Publishing Company, United States of America. Indepth Network (2008), Migration definition, viewed on 26 August 2010, . N.D, Impact of Migration,viewed on 26 August 2010, . Tonita, H. (2010), why do people immigrate to other countries?viewed on 26 August 2010, . Essay 2: Social network refer to a Web platform where people can build relationship with others who share the same interest, ideals, thoughts, activities and information (Powell, 2009; Safko and Brake, 2009). It offers a new way to communicate. The internet and online networking have come along way. Today, Internet is filled with millions of individuals who are looking to meet other people to gather and share first-hand information and experiences (Information Organizations in Asia and Oceania, 2010). Social networking websites like an online community of Internet users. And Facebook, Twitter and MySpace are the most popular and influence online social network system. These tools sometimes include more than 500 million registered users that host more than millions of photographs, such as Facebook (Facebook, 2010). And they aimed to help people to connect and socialize with one another. Whether you are from a small organisation or a multinational corporation, social network are changing the way we do business. Anyone can join in it for free. Besides, it can create a lot of new business opportunity in producing, distributing, communication. Thus, social networking is becoming most important strategy to develop your business. The reasons why companies spend a lot in social networking, because rely on the social network sites, like Facebook and Twitter are the ways to reach their customers and help them build the public relationship. But for different size company, they may use different kind of social networking. For large company, like Dell and Starbucks, they can spend millions of dollars, even setting a department to take care of their social networking. But for a small or poor company, they also can use free social networking sites, like, Facebook, Twitter and YouTube. With Facebook as an example, businesses on Facebook may connect with members in a number of ways : Online Adverting, Facebook Connect and Customer Applications. Starbucks is another innovative company using social networking to build customer loyalty and mine innovative ideas from its customers (Hartley, 2010, p. 30). Starbucks has one of the best social media strategies. The most major online community they use are Twitter, Facebook, YouTube and Flickr. You can find their Facebook page, and if you are a twitter user, you also can find them in Twitter. Besides, Customers who register their Starbucks card not only get special discounts on drink and food, but also access to the Internet to provide feedback. My Starbucks Ideatheir own social network site In March 2008, Starbucks launched their own social media site called The My Starbucks Idea blog (http://mystarbucksidea.force.com). Readers are allowed to share suggestions, vote and discuss posted ideas, and see the most popular ideas would be highlighted and have been implemented. (Starbucks Corporation, 2010) Starbucks Blog called Ideas in Action. It is a part of My Starbucks Idea website. This blog is written by various Starbucks employees and talks about what Starbucks is doing with the ideas given by users on the My Starbucks Idea site. This blog let the reader know what happening with their ideas and increase the loyalty to this brand. Starbucks on Twitter Starbucks uses twitter every day to connect people and get heard. Until Today, Starbucks has over 1 million followers (Twitter, 2010). Twitter is a place for Starbucks to provide the better customer service. By using twitter to answer questions and retweets to communicate with the Starbucks fans and customers. Twitter also helps it to spread the news from the company. Every time, when Starbucks launch a new product, we always can find the related photo and articles link from Twitter at the first time. Besides, it helped to engaged consumers. Starbucks has already participated in Twitters promoted Tweets program, it means advertised sponsored link in twitter by paying money. (Rao, L, 2010) Starbucks using twitter as a promotional tool. And it offers discounts and promotions to users who retweet their message, thus making use of the word-of-mouth that currently exists on Twitter. Starbucks on Facebook Starbucks Facebook page has 10 million fans (Facebook, 2010), when they update their company their page, their fans would notice. And Facebook is a great social network site to organise the events, they use it to organise the real events. Besides, Starbucks also using the Facebook discussion with fans to talk about the products and service and announce the latest news. Starbucks also provide a promotion for free pastry on its Facebook pages, which let customer can find a coupon for free pastry with a purchase a coffee drink. Starbucks created a photo gallery, and post a lot of pictures not only the just latest coffee, but also got partners (staffs) and customers in it. Except that, they also put Howard (the CEO of Starbuck)s latest picture to close with the customers. Starbucks also  advertises  on Facebook to help in bringing  traffic  to Starbucks homepage. Starbucks on YouTube Starbucks also has its own YouTube Channel, and over 7,000 people subscribe to the Starbucks (YouTube, 2010). They upload video same as the commercial, and tell the audiences the information about their history and show people how they provide the best coffee. On the other hand, employees of Starbucks always submit headlines for YouTube videos with coffee experts talking about Starbuck Coffee. Not like other companies, Starbucks also allow people to update their video to their page. Recently, Starbucks join to the photo site called Flickr, and has more than thousands members with 15 thousand pictures. There is no doubt, Starbucks and many other businesses figured out using the social networking sites can help build the brand and engage the customer with spending less money.

Thursday, September 19, 2019

Platos Meno Essay -- essays research papers

The dialogue opens up with Meno asking what virtue is and whether it could be taught. Socrates asks Meno for a general definition of virtue, since as Socrates points out, we cannot figure out if virtue can be taught if we do not have a clear idea what it is. Socrates is looking for a general, or formal definition of virtue, not just examples or instances of it. Socrates wants to know what all the examples of virtue have in common. He wants to know the essence of virtue. Meno initially offers a list of virtues, but Socrates rejects this as a sufficient account. Meno also states that there are different virtues for everyone. The virtue of a man is to order a state and the virtue of a woman is to order a household. I believe that virtue can be found in everything, good, bad, or ugly.   Ã‚  Ã‚  Ã‚  Ã‚  Meno makes an interesting point. How will one know when they find virtue if they do not know virtue? The Socratic paradox is Socrates’ visible claim that virtue is a kind of knowledge, and vice a kind of ignorance. It is a paradox because people usually think a person can know the good and still fail to do it. That is, people usually think that virtue is more than a matter of knowing, it is also a matter of willing. Socrates says that if virtue were knowledge, then anybody who really knew the good would automatically be good. Indeed if Socrates is right that virtue is knowledge, it would be impossible to know the good and not to be good. For example, Christians know s...

Wednesday, September 18, 2019

Owens Corning Case :: essays research papers

Owens Corning Case 1.  Ã‚  Ã‚  Ã‚  Ã‚  Data Provisioning OCF conceptualizes the principal IS production activities that produce value for the company as transaction processing, data provisioning, and information delivery. Data provisioning manages the inventory of data and information, using relational database management systems and a data dictionary and data catalog. Transaction processing stores only the current data necessary to provide the status of current operations. Data provisioning receives, stores, and manages all validated transaction data from transaction processing. It also provides data back to transaction processing and information-to-information delivery when requested. Data dictionary and data catalog keep way of what data exists, where it is stored, what it means, and who has authority to access it. That helps data provisioning to protect the data and to provide access to data and information to those who need it. Data provisioning stores the organizational structure regulations in tables in its database, so these regulations can be changed without any difficulties when management decides to modify the organization. OCF created two relational databases to support data provisioning —one to support transaction processing and another to support information delivery. They used for transaction processing technology IBM’s DB2 running on the mainframe, designed to process high transaction volumes fast. For the information delivery technology they used a TERADATA database machine - a combination of hardware and software that is optimized for answering information questions. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Data warehouse The data warehouse is part of the data provisioning function. It could be described as a big depository. Data warehouse must provide interfaces that accept transaction data from different types of transaction processing systems and move them into the warehouse environment. During this process that data are tested and validated to assure that only high quality data are accepted. On the output side of the data warehouse, there must be interfaces that allow a user to ask for data from the devices (PCs or terminals) that he typically use. The information in the warehouse must be structured, so that users can easily obtain answers to their questions. OCF built data warehouse in 1987. They had selected a combination of IBM’s DB2 relational DBMS, SQL query language, and TERADATA database machine to support the data warehouse. Few months later they built a data warehouse for the Residential and Commercial Insulation Products division that contained product data, sales data, and customer data. After some time they purchased a larger TERADATA machine and related software, which enabled them to expand this data warehouse to serve the other OCF divisions.

Scheele and Oxygen :: essays research papers

Oxygen Vital to life, a necessity to combustion, and the component of innumerable compounds, oxygen is by far one of the most important elements. Astoundingly, Oxygen makes up a fifth of our atmosphere, 49.5% of all compounds on Earth contain oxygen, makes up about 2/3 of our body, yet human kind has only know of it since 1977 (http://pearl1.lanl.gov/periodic/elements/8.html). Ironically, within a period of a couple of years, three different men had stumbled upon the vital element. Carl Wilhelm Scheele, a Swede, made the initial discovery. However, Joseph Priestly, the man generally attributed with the discovery on the basis of his works being published first, discovered it in 1774. Neither of them quite understood it though, and only a French man by the name of Antoine Lavoisier who would be the first to fully understand it and disprove the old à ¢Ã¢â€š ¬Ã…“phlogistonà ¢Ã¢â€š ¬? notion (Priestly Joseph 4). Nonetheless, Carl Wilhelm Scheele was still the first to discover oxygen, a disc overy that would be one of many in a rich life. William Scheeleà ¢Ã¢â€š ¬Ã¢â€ž ¢s life was one of humble beginnings. Born on December 19, 1742 he was one of a pack of 11 children. His formal training or education in science was of the bare minimum. By the age of fourteen, a firm by the name of Martin Anders Bauch in Gothenburg had accepted him as an apprentice as a pharmacist. This initial access to various chemicals, compounds, and books gave Wilhelm Scheele just he start he needed for beginning his career into chemistry. When the firm changed hands, Carl Wilhelm Scheele took a job with another company name KjellstrÃÆ' ¶m where, once again, he was provided the mean and permission to experiment. Scheele once again changed positions and moved to Stockholm where he continued in a pharmacy. Here his first discoveries were made (http://mattson.creighton.edu/History_Gas_Chemistry/Scheele.html). In 1769 with the help of a man named Anders John Retzius, Scheele isolated tartaric acid, a substance used on lenses, from cream of tartar (Tartaric Acid 1). Scheele made his big break however in 1770. Through various methods, Scheele was able to isolate oxygen. His discovery of à ¢Ã¢â€š ¬Ã…“Fire Airà ¢Ã¢â€š ¬? precipitated numerous awards including a membership to the Royal Academy of Sciences, a position never before, and not even to present day to be given to a pharmacist (http://mattson.creighton.edu/History_Gas_Chemistry/Scheele.html). His home town, in an effort to keep him, also found him a place to set up his pharmacy.

Tuesday, September 17, 2019

Closed Loop Motor Speed Control

INTRODUCTION 1. 1 In order to be able to build a closed loop controller, you need some mean of gaining information about the rotation of the shaft like the  number of revolutions executed per second, or even the precise angle of the shaft. This source of information about the shaft of the motor is called â€Å"feed-back† because it sends back information from the controlled actuator to the controller. 1. 2 METHODOLOGY: LASER BASED SPEED SENSOR The methodology of our project is shown in the block diagram in fig 1. 1 . LCD DISPLAY MOTOR DRIVER MOTOR INPUTS MCU MOTOR CONTROLLER Fig 1. 1: Block Diagram of DC Motor Speed Control 1.INPUTS: User defined or user desirable speed are fed to the MCU block or microcontrller through numerical keyboard. 2. MCU: The main controlling unit which takes as well as sends signal to control the speed of the motor and displays the speed as well. 3. MOTOR CONTROLLER: It takes the reference signal from MCU and convert it into required voltage. 4. MO TOR DRIVER: The required power to drive the motor will be fed by the motor driver. 5. MOTOR: The motor now runs at the desired speed as given. 6. LASER BASED SPEED SENSOR: Here laser speed sensor circuit is used to drive the speed of the motor and feeds the equivalent signal to the MCU. . LCD DISPLAY: Displays the obtained speed. 1. 3 CIRCUIT DIAGRAM: 1. 4 WORK PLAN: In this semester we are planning to design the optical tachometer and learn the basic operation of the microcontroller. START Doing some literature survey and studying the project Design the block diagram of the whole circuit Design the circuitry for each blocks Testing the hardware for the blocks Make changes to the circuitry. Is the hardware working properly NO Test the changes Integrating different block together YES Testing the assembled circuit Make some modification in the circuit Is the model working properly STOP Documentation NO YESFig 1. 4: Flowchart Showing the Methodology of the Project. 1. 7 CONCLUSION In t his project we learn about optical tachometer using microcontroller, its uses and advantages. We can implement this knowledge in further application of using microcontroller. Through this microcontroller we can arrange a pattern of speed. This can be easily done with microcontroller but through other technique it becomes difficult because using microcontroller we just have to change the software to change the speed. But in other technique the complete hardware has to be changed. The speed of the motor can be changed by using duty cycle. REFERENCE: 1] Peter Nawfel,†Laser Based Non Contact Speed Sensor Reduces Breaks On High Speed Unwind†,Paper Age,Nov/Dec 2003. [2] Priya Duggal,†Microcontroller Based Speed control of DC Motor Through RS-232 Interface With PC. †International Journal of Advances in Electronics Engineering. [3] Azim Fauza Bin Md khair,† The Motor Speed System Using Infrared System †,May 2008, http//www. google. com [4] R. Arulmozhiyal ,etal. ,† Space Vector Pulse Width Modulation Based Speed Control of Induction Motor using Fuzzy PI Controller†, International Journal of Computer and Electrical Engineering, Volume. 1, No. 1, April 2009. [5] Rohit Gupta,etal. †Thyristor Based Speed Control Techniques of DC Motor: A Comparative Analysis†,International Journal of Scientific and Research Publications, Volume 2, Issue 6, June 2012. [6] Atul Kumar Dewangan,etal. ,† PWM Based Automatic Closed Loop Speed Control of DC Motor†, International Journal of Engineering Trends and Technology,Volume 3,Issue 2,2012. [7] Ashok Kusagur,etal. ,† Modelling of Induction Motor & Control Of Speed Using Hybrid Controller Technology†, Journal of Theoretical and Applied Information Technology. [8] Sanjeev Kumar,etal. ,† Speed Control Of Separately Excited DC Motor Using Neuro Fuzzy Technique†,http//www. oogle. com,2009-2010. [9] Sarat Kumar Sahoo,etal. ,† Touch Screen based Sp eed Control of Single Phase Induction Motor†, International Journal of Engineering and Technology, Volume 2 (6), 2010, 392-396. [10] Sharanbasappa. B. Belamgi,etal. ,† Speed Control Of AC/DC Motor Using Single Phase Line-Interactive Power Supply†, World Journal of Science and Technology, 2011. [11] Amir Faizy,etal. ,† DC Motor Control Using Chopper†, http//www. google. com. [12] Hussein TH. Khamees,†Design and Implementation of speed control Induction Machine by Using Interface programming†, International Journal of Modern Engineering Research (IJMER), Vol. , Issue. 3, May-June 2012 pp-1334-1338. [13] M. V. Ramesh,etal. † Speed Control Of Brushless DC Motor By Using Fuzzy Logic PI Controller†, ARPN Journal of Engineering and Applied Sciences,Volume 6, NO. 9, September 2011. [14] Donato Pasquariello,etal. , â€Å"Remote-Touch: A Laser Input User–Display Interaction Technology†, JournalL of Display Technology, Volume 4, NO. 1, March 2008. [15] Mehdi Ghazavi Dozein,etal. , â€Å"Speed Control of DC Motor Using Different Optimization Techniques Based PID Controller†, Journal of Basic and Applied Scientific Research,2(7)6488-6494, 2012. [16] V. Bhaskar,etal. â€Å"GSM Based Motor Monitoring and Speed Control†, International Journal of Mechanical and Industrial Engineering (IJMIE), ISSN No. 2231 –6477, Volume-1, Issue-2, 2011. [17] G. Gurusamy,etal. ,† Design of Speed Controller for Speed Control of Converter Fed DC Motor Drive using Model Order Reduction Technique†, European Journal of Scientific Research, ISSN 1450-216X Vol. 76 No. 2 (2012), pp. 288-299. [18] Ahmed Rhif ,â€Å"Stabilizing Sliding Mode Control Design And Application For a DC Motor: Speed Control†, International Journal of Instrumentation and Control Systems (IJICS), Vol. 2, No. 1, January 2012. [19] M. Dechrit,etal. † Wheelchair Stabilizing by Controlling the Speed Control of its DC Mot or†, World Academy of Science, Engineering and Technology 58 2011. [20] R. P. Dhobale,etal. ,† FPGA Implementation of Three-Phase Induction Motor Speed Control Using Fuzzy Logic and Logic Based PWM Technique†, 1st International Conference on Recent Trends in Engineering & Technology, Mar-2012 Special Issue of International Journal of electronics, Communication & Soft Computing Science & Engineering, ISSN: 2277-9477. [21] â€Å"Internal Peripheral Of AVR MCUs†,Extreme Electronics. [22] â€Å"Pin Configuration of AT mega 16†, Extreme Electronics.

Monday, September 16, 2019

Internal marketing Essay

Internal marketing is of much importance to an organization. For any organization to thrive, it must focus on the efficiency of the marketing plan. The internal marketing plan within a firm fosters the company’s employees and all its staff members to being customers of the products that they produce. When employees of an organization purchase the products that they produce, they attract external markets since the public out there will realize how important the products are to them, as much as to the employees. Members of staff are seen as both suppliers of the goods and also the customers of the products. This plan helps in strengthening the firm to employee relationship. When the firm management relates well with the employees, they are in a way motivated hence quality services will in turn be provided to the customers. Customers will be retained within the organization, thus enabling the company achieve a competitive advantage. It will be in a position to increase its sales according to the rampant growing demand. Also, the company will increase the process of profit making. In essence, efficiency in internal marketing allows for efficient external marketing efforts (Kotler & Armstrong, 2009). A good internal marketing plan usually has distinctive features. For instance, it should create a culture that enables it to outstand over the vast competitive markets. It is achievable when workers are encouraged to be creative and innovative, responsible and accountable. Employees should be given a chance to exploit their abilities and also to act in capacity as accountable leaders. The plan should also articulate equity, fairness, recognition and motivation of outstanding performers. Employees should not be treated according to their rank position, race or gender. This has been a major setback to development hence it should be avoided by all means. It should also accommodate room for furthering the employees’ skills and knowledge. By fairness, an organization and its staff at large are encouraged to practice and embrace it. For example when someone close dies, support should be provided to his family. The organization can effectively deal with this issue through setting aside emergency funds (Ahmed & Rafiq, 2002). Coca cola as a company has embraced the use of internal marketing plan within its organization, and this has seen it stand still and strong despite the competition offered by Pepsi company which is as well a manufacturer of soft drinks. The company has been strategically managed and thus its products have been wide spread, not only in the United States but also to the rest of the world. It has adopted the use of the 7ps of marketing. The 7ps involves Product, Place, Price and Promotion, Physical Environment, People, Process. Product shows what the company produces and supplies to its vast markets. Examples of such products are sprite, coke and fanta, which mainly dominate the company’s markets. Place indicates the actual placement of the manufacturing firm. Currently, manufacture of coca cola products have been spread all over the world. Price is the most important aspect of marketing. The company is supposed to regulate the prices through the advice of senior sales representatives. It is the marked price that determines the number of customers an organization will have. Customers should be made aware of the recommended retail prices of the beverages produced. This is usually done so as to discourage the intermediaries from exploiting the customers. When goods are overpriced, the organizations competitors might take advantage of this to take away the customers. Coca Cola Company has taken an initiative of inscribing the products recommended prices in the bottle tops, thus preventing occurrence of inconveniences. In marketing, promotion enables the people to know the kind of products the company produces and also gives them a reason why they should purchase them. Promotion activities are crucial because it is the determining factor whether the business will stand or fall. Physical environment also plays an important role in marketing. The surrounding and the way people domiciling around where a company intends to establish its market agrees to allow the sales agent carry out its activities determines the business marketing future. People may be very hostile; hence the business may fail to establish its markets. The processes actually portray the channels a product passes through before being delivered to the end consumer. This may again involve how the consumer will handle the product. The employees of this company are given responsibility to manage brands through efficient marketing and also given priority to lay down achievable business strategies (Drake, Gulman & Roberts, 2005). Managing directors of the company are spread all over the world and the company entrusts them to establish reliable distribution channels, the targeted consumers and the marketing tools that boosts the firms’ sales. To ensure that it earns huge profits, the company has increased its sales employees and surely this act has enabled it to be at the top rank in the annual ranking of the best brands in the world. Such sales agents of the company do put into consideration a good customer relationship. They have a sense of efficiency in responding to customers needs thus majority of the consumers are retained. To obtain its employees, the coca cola company carries out recruitments. For one to qualify as an employee, he/she must pass the exams administered to them by the company’s directors. Also, they are taken through series of interviews and questionnaires, and their competences checked against the requirements of the company. While interviewing, the managers poses questions related to risk management, time management, how to attend to problems and also issues that focuses on leadership skills. After the employees are hired by the company, they are fed with adequate information about the company. This includes how it carries out its day to day activities, its mission and vision. In addition, the organizations goals and objectives are clearly stated to them. This allows the firm management to work together as one with its employees with target of realizing the successful outcome of the company’s operations. Employees work output is usually measured in this company on yearly basis. They are rated according to how they have embraced the technology, how they have fostered a sense of leadership and also by how far they established a solid relationship with the consumers. In addition, their innovativeness is recognized and this is checked through analyzing how successful they have been in bringing the outsiders into the company. Their results in terms of making the company realize goals are normally detailed, and the outstanding performers motivated. This motivation can either take form of increasing their monthly pay, promoting them to higher ranks or even recognizing them by word of mouth. Employees who are deemed as less productive are taken through a probation training. After probation, they are again sent back to the field, and if by this time the company does not see any impact in their productivity, they are left with no option other than dismissing them (Palmer, et al. , 2006). Internal marketing has been of great benefits to the coca cola company. Despite encouraging its workers perform better, it has also allowed them to acquire knowledge on being responsible and accountable. The internal marketing has also enhanced better understanding of the organization in line with the business carried out. Employees have been motivated to offer goods of quality to their customers through appreciation of their outstanding performance. This plan has again increased the consumer retention capacity and also personal developments to its employees. Non marketers within the organization has also benefited since they have learned how to carry out their duties in manner-like marketing. To sum up, the internal marketing plan has linked the coca cola business culture, vision, mission and its stipulated strategies with the employees’ social needs (Varey, 2002). Behind every successful organization, their must be a chain of problems encountered by it. Depending on how the firm embraces and handles their problems, their success is determined. Not all the employees accept change. Some becomes rigid when it comes to embracing the changes in technology. Some employees have deemed the use of computerized systems as a way of narrowing employment opportunities. Such employees can be termed as being illiterate from the fact that computers helps much in keeping efficient and effective inventory of the company’s undertakings. The company has also been faced problems based on incompetence of managers, much emphasis being in the use of interpersonal, conceptual and technical skills. The rampant spread of social evils such as corruption all over the world has seen the company employ incompetent personnel who lack skills in management. To add, the employed persons within the organization have been portrayed as not only having a poor understanding of the concepts of internal marketing but also as ignoring the orders from the senior staff (Kurtz, 2008). This has been a major problem towards successful establishment of internal marketing plan. Conflicts among the employees and also within different departments have also been a problem. People usually fight over the promotion position have made the work of implementing an internal structure difficult. To the side of the organization, some subordinates ignore the employees and does not put into consideration their welfare. Because of this, employees have reacted to fight for their rights and thus this has been a hindering factor. The spirit of synergy has also been greatly compromised since some top members of the organization over protect important information against its workers. Since there is no trust, the organization is as well less likely to embrace the concept of internal marketing. To summarize, the organizations’ structure is in most instances rigid. It does not give room for frequent reviewing and thus this has affected the internal concept of marketing. As from the benefits discussed earlier on, it is unavoidably necessary to have an internal marketing plan. This is not only for the success of the business in its environs but also all over the world. Some of the tools that should be put into consideration in successfully implementing a good internal marketing plan involve encouraging employees to have frequent contacts with the human resource managers. The contact can be enhanced through use of e-mails, faxes, telephone services, newsletters and more reliably through physical contacts. This will encourage them to air their views about the welfare of the organization. Also, they will have a chance to openly air their grievances, more especially on the way they are handled as the company’s employees. This allows fast reaction and implementation of their needs in a proper channel. More field work should be encouraged between the employees and their manager. This will allow them to share views freely with their manager and also gain experience. Since managers are normally viewed as people with experience, fieldworks will allow the employees too mingle with their managers and in the process taking note of work should be carried out (Dunmore,2002). Meetings of all the members of staff should be scheduled within reasonable time duration, for instance a fortnight or a month. This enables the organization as a whole to see how far they have gone in accomplishing its goals and objectives. It also allows them, together with its employees to check on the possible areas that they might have gone wrong in its day to day operations. From here, possible solutions are discussed and carefully thought out strategies of implementation laid out. Changes in career paths are also deemed as a tool of successfully implementing the internal marketing. The employees get to rate themselves on how good they are in sales department. They can check their performance in conjunction with the efforts they put while at work. If they find that marketing is a little pit strenuous, they can pave way for other junior employees and opt for other jobs. Changes in positions should be provided for to those employees initially put on probation. This allows them to be motivated to take up new roles within the organization. In addition, this decreases instances of boredom since the employees are subject to transfers to various departments and place of work. This act boosts the employees’ morale because they will be in a position to see as being attached to the company than before (Beamish & Ashford, 2007). Internal marketing workshops and also leadership concept seminars should be embraced by the organization. The firm should encourage its employees to attend such seminars as it enables them gain skills that prepares them for future managerial positions. Such seminars also encourage mutual relationship within the organization. Positioning of the employees should be in conformance with the required qualifications. Social evils such as corruption should be avoided within the organization as this may impact negatively to the company. Such people hired through crooked ways are the ones to collapse the same company since they have gotten used to their bad habits.

Sunday, September 15, 2019

Health Promotion Essay

This essay will begin by discussing the different definitions of health that have been put forward, and will also discuss the necessity of health promoters to be able to understand why there are differing definitions of health and the importance of the difference in our understanding of what health means to the individual. There have been many definitions of health, which include phrases such as ‘absence of disease’, and ‘ability to cope’. The World Health Organisation (WHO) (1946) gave its definition of health as ‘a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmity’. However, it is very difficult to define health due to its complexity and broadness. Health and well-being can be described as the absence of physical illness, disease and mental distress. This is a negative definition of health and well-being, as it is impossible for a person to free from illness or disease. Health and well-being can also be described as the achievement and maintenance of physical fitness and mental stability. This is a positive definition of health and well-being or health and well-being as being a result of a combination of physical, social, intellectual and emotional factors. Stimson and Webb (1975) carried out research which suggested that people have their own private comments on their own ill health, compared to what they chose to tell their doctors. The research indicated that people did not always believe or accept the medical explanation given for their illness. The study suggests people hold their own views and hold their own explanations for ill health. (Doyal. L. at el. (1991) A Theory of Human Need. London. Macmillan) Health promoters have to collect a significant amount of information before they can put out a campaign on a particular disease. They have to look at health models and their approaches and even statistical information from CENSUS reports, death certificates, survey’s, and even General Practitioner (GP) records and so on. The World Health Organisation (WHO) defined health promotion as ‘enabling people to gain control over their lives’ (WHO 1986). There are four approaches to take in to consideration before putting together a health promotion campaign, and they are: The medical approach: this focuses on activity which aims to reduce morbidity and premature morbidity. Activity is targeted towards whole populations of high-risk groups. This kind of health promotion seeks to increase medical interventions which will prevent ill health and premature death. The medical approach is conceptualised around the absence of disease. It does not seek to promote positive health, for example ‘Smoking advertisement’, smoking adverts only advertise damage the body will develop through regular inhalation of tobacco. This kind of promotion can be criticised for ignoring the social and environmental dimensions of health. In addition, the medical approach encourages dependency on medical knowledge and removes health decisions from people concerned. The medical approach also relies on having an infrastructure capable of delivering screening or an immunisation programme. This includes trained personnel, equipment, laboratory facilities, and information systems which determine who is eligible for the procedure and record uptake rates. And in the case of immunisation, a vaccine which is effective and safe. The educational approach: the purpose of this approach is to provide knowledge and information, and to develop the necessary skills so that people can make their own informed choice regarding their health behaviour. The educational approach should be distinguished from a behaviour change approach, and that it does not set out to persuade or motivate change in a particular direction. However, this will be the service user’s voluntary choice, and it may not be the one the health promoter would prefer. The educational approach is based on a set of assumptions about the relationship between knowledge and behaviour: that by increasing knowledge, there will be a change in attitudes which may lead to a change in behaviour towards a healthier lifestyle. To provide educational information to clients regarding health and well-being, provisions would have to be put in place, through the following resources: leaflets, booklets, visual displays or one-to-one advice with their own GP. By providing these sources this may provide opportunities for people to share and explore their own attitudes towards health education. Empowerment: This approach helps people to identify their own concerns and gain the skills and confidence and for the person to act upon them. Social change: this approach recognises the importance of social-economic environment’s in determining health. Its focus is at the policy or environmental level, and the aim is to bring about changes in the physical, social and economic environment which will have the effect of promoting health. This approach will also look at social class, the promoter will take in to consideration people’s gender, race, ethnicity, sexuality, working, unemployed and so on. Basically the social approach will look at theories that are linked to social class and determine whether or not, that poverty and low social class are the reasons for high mortality rates linked to a specific disease. This is when the promoter will now go away and put together his/her campaign. The Acheson Report (1998) shows that there is an existence of health inequalities and their association to social class, in this report there is data, even though there is a down fall in mortality, the superior classes take in to account more rapid mortality deterioration. Also The Black Report (1980) shows that there are higher levels of poverty in the lower class and higher death rates due to ill health, the higher social class live in a more advanced area which is much more suitable for living conditions, but in contrast to that, people who live in a higher class seem to live in the centre of a city which is much more prone to pollution. LO2 Whether we come from poverty, working class or a higher class background, there are many health influences all around us, for example the environment we live in can influence our health; for instance, living with a partner who is controlling can impact on the stability of mental health, living in a city centre can influence poor health due to pollution (inhalation of fumes from motor vehicles and fuel plants). Although living in a higher class society can have a positive effect on better healthcare, there are still factors of negative influences on health and well-being. Smoking, eating the wrong types of food, lack of exercise, no socialisation, alcohol, misuse of drugs, all these things can have an enormous negative effect on our health and well-being. However eating the correct foods (5 ADAY) and consuming the correct portion size as well as combining at least 30 minutes of physical activity a day can have a great deal of positive’s upon our lifestyle. For instance exercise is good for the brain as well as the body. According to NHS Choices (2013) ‘by eating five portions of fruit or vegetables and just 30 minutes of activity a day, will increase the secretion of Serotonin within our brains’. Serotonin is a hormone found in the brain, it influences our mood, sexual function, appetite, sleep, memory and learning, temperature regulation, and some social behaviour. So we could say the more Serotonin we produce the healthier the brain becomes, which results in a happier you. LO3 For the third and final part of this essay I am going to talk about the political side of health promotion within the UK and take a look across the globe at other parts of the world. Health Promotion is everywhere we look, especially in the media. We see it every day in the news whether it be on the television or in the newspapers. Health Promoters plan and develop ways to help people to change their eating and exercise habits to improve their way of life. There are lots of Health Promoters today that campaign against unhealthy living. Health Promoters give you guidance to a healthier lifestyle whether it is help with eating habits, smoking, alcohol intake, oral health, physical activity and mental health. Each and every one of us will indulge ourselves in to a habit and put ourselves at risk of chronic diseases at some point in our lives. According to Dr Robert Beaglehole (2011) â€Å"The real tragedy is that more hasn’t been done to avoid this epidemic, as overweight and obesity, and their related chronic diseases, are largely preventable†. Approximately 80% of heart disease, stroke, type 2 Diabetes, and 40% of cancer could be avoided through healthy diet, regular physical activity and avoidance of tobacco use. † This is why Health Promotional campaigns are important, as it gives us a better outlook on life and can also expand our lives too (Huffington Post) 2011. Health promotion is an important element of the government’s health agenda. On forming a new government, the new labour set public health policies in line with its health agenda. Out of this rose a new white paper Saving Lives: Our Healthier Nation, which sets ambitious targets for life expectancy to be increased, and inequalities in health to be reduced. The Labour Government plan to achieve this through its public health policy in a â€Å"third way† (Connelly 1999). ‘Labour’s policies are aimed at strengthening communities, and encouraging individuals to seize opportunities and take responsibility for their action’. The Government hopes to improve the health of individuals by reducing health inequalities through health promotion. By doing so the Government will look at a range of different sources of information before they decide the need of a health promotion campaign. The Government have their own facilities to obtain information such as up to date statistical evidence via the website www. direct. gov/statistics . They can also obtain information from Registry Offices, such as marriage certificates, death certificates and birth certificates. By doing so, the Government will acquire accurate results to continue lobbying the new health promotion campaign needed to address the UK to improve quality of life. Before the campaign can be given the go ahead to become a final document, the Government have to look for ethical errors. For instance is the health promotion campaign fair to all people who are involved, meaning, does the campaign aim its information at all service users or is it aimed at a particular generation, gender, culture and so on. For a health care promotion to be respected it has to be aimed at everyone regardless of the persons background. By involving all service users, promoters can eliminate discrimination and visually display that equality and diversity are no longer an issue within our society especially in the health care sector.