Comparison and Contrast - TV Commercial Analysis Essay

Comparison and Contrast - TV Commercial Analysis - Essay ExampleThe ability to attract the opposite sex gives an individual a unique sense of happiness and confidence, which perhaps provide a boost to his success. Hence this concept of dish has now been extended to men as well especially with underpass sexuality in vogue. scorn some ethical arguments, the advertisements of fairness creams and products have been popular amongst the Asians and almost all beauty brands have catered to this member with the help of fairness lotions and creams. The recent Emami Fair & Handsome TV commercial has been taken up as the exhibit to be analyzed in order to depict how good founts can change angiotensin converting enzymes heartstyle and even cargoner almost overnight. The idea of using such products is no longitudinal a womanlys domain. The advertisement depicts girls admiring fair looks in their man of choice rather than guilt versa. The paper will therefore bring up a comparison of how the male models and female models are presented in cost of their movements and reactions to the product advertised and using icons like the reputed Bollywood actor Shahrukh Khan makes this larger than life truth more convincing. In my opinion, such advertisements have managed to ease out the gender differences in terms of concepts of looks. A young girl was supposed to be fair in order to gain vigilance of his male partner as portrayed in previous fairness advertisements but this commercial promotes the metro sexual image of a man where the peel off color would play a similar role. no matter of gender differences, fairness of the disrobe promises to change ones a) public image which decides success and b) look that gives confidence, but c) promotes discrimination on grounds of racism The main idea promoted by the 60 seconds boob tube advertisement is the fact that fairness, which has once been, portrayed as a requirement for the female and dark skin a shame is now applicable e ven for men. However using such products or looking at fair does not take away their manliness and hence gone is the concept of tall, dark and giveome. The advertisement here portrays Shahrukh Khan enacting a film scene where he fights with sword and even rescues a woman, portraying chivalry. The woman is struck by the glow of his skin and stares at him. When he enters amidst a macroscopic crowd of audience, people especially the girls, cheer for him. They almost rush and gather around him. While move down the carpet, he notices a dark skinned young son staring in wonder at the actor. All the young girls are flocking to the middle aged icon with glowing fairness or else of the young boy who looks amazed at his popularity. He is a little shy because of his dark skin and hence does not have the confidence to mingle with the others and enjoy like them. His dark skin as well as seems too dark which makes him stand out from the crowd and nobody seems to notice him apart from the actor. As the boy watches his icons popularity and ability to perform like the hero as well as be the girls favorite outside his shoot, he is ashamed of his dark skin and this is identified by the icon who hands over the secret of his success, the Emami Fair & Handsome facial cream which changes his fate instantly. The next scene finds the boy with a fair skin and he walks down the carpet like his icon with beautiful female models running towards him and embracing him. Everything seems like a dream come true and at this point it is strong to recognize any difference between reality and illusion