British Airways Assignment Example | Topics and Well Written Essays - 1250 words

British Airways - Assignment slipBritish Airways is the largest airline in the United Kingdom. It has been the leader in innovations. Summerfield (2005) reports an innovative way that the airline allows its provide to be involved in the decision making process, British Airways learning division has lend oneselfd to nurture organizational values is its Owning Our Future program. We live in a modern society that is extremely energizing especially due to technology. With the addition of the Internet and technology, the demands and challenges of the corporate world requires companies to develop product/process innovations and hot production/technological developments. This is crucial in meeting the ever-changing demands of consumers. British Airways must also use innovative products and processes in order to deal with the negative aspects of business. An increase in income, quality of life, social factors, and mobility has increase the number of air passengers. Easier bookings and reservations, discounted pricing, and convenience are advantages that have been provided to consumers via technology and the Internet. With these advantages also come disadvantages in the trustworthy global marketplace. The cost of labour, maintenance, fuel, etc. also produces demands on British airways. The market is intensely competitive hence, the airline must employ innovative tactics in order to manage the dynamic industry. It uses the Internet to trade tickets and to develop its marketing environment. British Airways also focused on their human resource and its relationship with employees. A psychological contract and reward system are two main targets. British Airways Waterside (1994-2002) reports that, British Airways cute to change the way they did business by introducing some new working practices. Among the things they set out to succeed were streamlined communications, minimizing paper and working more effectively as a team. In order to get hold of these objectives a comprehensive educational program was designed. This British Airways 4was initially