Game Not over, Not Yet

Game Not Over, Not Yet Electronics Arts (EA) competitive prefer from the locating of the industrial organization view (I/O) is their choice of industry is very attractive. Todays world consist of many people who spend several hours playing video games. EA is from this aspect is stacking up ok against their competitors but they are also failing in their lay out(a). EAs sales are down from previous years and they also missed the sign social gaming trend of which they are now trying hard to develop a digital platform for many of their popular games.The next perspective is resource-based view (RBV). EAs resource based view in the past was great until the digital gaming came on board. EA was used to the technology at that clipping when they were popular for their games such as Madden NFL and Battlefield. It seems theyve lost their innovative touch now that most games are becoming digital and they were not in position to enter into that digital platform and social gaming. EA was know n for their resources because they had the human, physical, intangible, structural/cultural, and financial assets to develop produce and deliver to their customers.They seemed to founder all the resources needed when they had their competitive advantage but Electronics Arts did not prepare themselves for the changes in the behavior of consumers and retailers or trends which is now causing them to loose their competitive advantage. What they were producing had value but was not obsolete enough and could be exploited by other companies who were willing to take them on. From the perspective of guerilla view EAs competitive advantage was definitely temporary.They lacked the efficacy to change and radically surprise competitors with strategic actions and as a company their focus of analysis both external and internal was failing. EA was not able to slip away their before track record of disrupting current situations that would aide in helping them to maintain their competitive advant age. Yes, EA does exhibits the critical factors for the new business context. They now lay down a new CEO who is on board and is brining back the discipline needed in order to stay on top.Their new CEO has found out what caused them to give up their status and is implementing it. They are starting back at square one of having designers identify the notional center of a game, understanding their customers by using small focus groups, and sharing best practices and technologies through their intranet library. They are also disciplining the necessary peoplethe next generation and project management. The resource EA appears to have are the human resources, intangible assets, structural/cultural assets, and finances.I feel that the human resources is a unique thing to have because it is hard to acquire people who have the experience, characteristics, knowledge, judgment, wisdom, skills, abilities, and competencies needed to achieve the company goal. Also although their financial status is not what it used to be they still have enough money to invest and be innovative again. The only ethical and social responsibility issues I merchant ship see them dealing with possibly replicating another companies digital platform.The only way to cut across that is by coming up with their own and patenting it or even by just expanding their already owned brand names patents and databases. EA has to learn how to be creative again. The only stakeholders EA might have to be concerned with are the groups or individuals who can influence their companys decisions, which at some point can possibly be their competitors which will directly affect them. References Coulter, M. (2013). Strategic management in action. (6th ed. ). Upper Saddle River, N. J. Pearson Education, Inc.